BSc (Hons) Business and Marketing

Overview

We understand that the marketing function of an organisation is dynamic, creative, and fast-moving. This course’s syllabus evaluates key marketing skills such as forward-thinking, communication, and originality, while building core knowledge in areas like branding, brand management, market research methods, consumer behaviour, and digital marketing.

Accreditation: Our Business and Marketing course is accredited by The Chartered Institute of Marketing (CIM), ensuring that what you learn aligns with industry standards. This accreditation allows you to reduce the number of assessments needed to gain a CIM qualification after graduation, and provides access to the CIM Marketing Club, its regular webinars, and newsletters.

Our lecturers are experts in their fields and possess industry experience. With the growing importance of online campaigns, you will also consider the role of digital marketing in strategy and the key metrics for measuring effectiveness. Grounded in key business concepts, this course lays balanced foundations for a successful career in marketing.

Upon successful completion of this course, you may choose to pursue postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.

Class Time Table – 2 days per week (Flexibe options)

Career Opportunities once you are graduated

1. Marketing Executive
   • Salary Range: £20,000 – £35,000 per year
2. Digital Marketing Manager
   • Salary Range: £30,000 – £55,000 per year
3. Brand Manager
   • Salary Range: £35,000 – £60,000 per year
4. Sales Manager
   • Salary Range: £30,000 – £60,000 per year
5. Market Research Analyst
   • Salary Range: £25,000 – £45,000 per year
6. Public Relations Manager
   • Salary Range: £30,000 – £55,000 per year
7. Product Manager
   • Salary Range: £35,000 – £65,000 per year
8. Business Development Manager
   • Salary Range: £30,000 – £60,000 per year
9. Advertising Account Manager
   • Salary Range: £25,000 – £50,000 per year
10. Social Media Manager
    • Salary Range: £25,000 – £45,000 per year