Overview
This course is designed to equip students with the knowledge and skills needed to excel in today’s business and marketing environment. It particularly emphasizes the digital transformation of the marketing profession, exploring how technology has empowered marketers and what future developments may arise in the digital space.
A strong focus is also placed on entrepreneurship, as well as the business and leadership skills necessary to launch, promote, and grow new ventures, products, and services. Brand management across various platforms and channels is another key area of concentration.
The final major project allows students to research and develop ideas in their specific areas of interest. Key themes of this course include sustainability, ethics, entrepreneurship, and cross-cultural awareness. The degree features a team of distinguished academics and industry experts. The content and delivery methods are designed to be engaging, relevant, and rewarding. Each module examines three integrated themes: internationalisation, digital marketing, and entrepreneurship.
Career Opportunities once you are graduated
- Marketing Manager
- Salary Range: £35,000 – £60,000 per year
- Digital Marketing Manager
- Salary Range: £40,000 – £70,000 per year
- Brand Manager
- Salary Range: £35,000 – £65,000 per year
- Market Research Analyst
- Salary Range: £30,000 – £50,000 per year
- Public Relations Manager
- Salary Range: £35,000 – £60,000 per year
- Social Media Manager
- Salary Range: £30,000 – £50,000 per year
- Advertising Account Manager
- Salary Range: £28,000 – £50,000 per year
- Product Manager
- Salary Range: £40,000 – £70,000 per year
- Communications Manager
- Salary Range: £35,000 – £60,000 per year
- Sales and Marketing Director
- Salary Range: £60,000 – £120,000 per year